Also it guides the tests of commercialization as well as the activities of promotion and distribution. It must adjust it the characteristics of the product and the market the one that if destines the products, as the basic foods, have simpler commercialization. The sales are more direct and personal. 18.104.22.168 Importance of the agricultural commercialization As Souza (1992, P. 284), Little advances to be the sufficiently careful agriculturist with its production, trying to get it possible lower cost, if in the occasion of the sales, it to be unaware of the best chances of market for its product. The final result of all its agricultural activity is necessarily in the commercialization. The agricultural producer to look for must reduce the costs in the production most of the time because, in the sales of its products it loses the longed for profit, therefore the same it is not in the price, but yes in the form where it is commercialized, either even so essential the product quality.
To get good results in the commercialization of hortalias it is essential to develop some essential activities, making with that it arrives until the consumers of fast and efficient form, in view of the transport, packings and storage so that the end item keeps its quality. 1.5Metodologia This project will be developed with the finalista group of the Course Technician in Urban and agricultural Administration in the Area of Management of the State College Tolentina Barcelos Gonalves de Santo Antonio of the Missions? RS. Being that the College does not make use of physical space it stops to make horta will be made a partnership with the family of a pupil, as well as with the Emater and the City department of Agriculture, with the end to get advising technician. Also the following steps will be observed: To search bibliographies on horticulture, accounting and administration; Elaboration of the planning of the company (Plan business-oriented); Execution of the decurrent practical activities of the horticulture, such as: analysis and preparation of the ground, sowing, collect of the production; Meetings with pupils and professors for analysis of the course of the project; Sales of the products (tomatoe, lettuce and radish); Launching of the countable operations; Closing of the year of account, after the cycle of each product; Lectures with Agricultural Technician; Day of field with the participation of pupils, agricultural professors, producers, Emater, unions and Secretariat of Agriculture; Participation in the MEP 1.