The international norms, for example, had come to standardize the productive processes in such a way how much the consumption relations, provoking the effect called ‘ ‘ cascata’ ‘. The consumer influences the supplier to modify its processes so that they become sustainable to thus continue consuming and, successively, until arriving at the bases where the natural resources are extracted. Currently, the enterprises alone obtain to export to some countries internationally to prove its responsible behavior next to the ambient questions through green stamps and of the recognized certificates. The awareness process comes happening, in weak way, but, the market starts to react when, for example, the final consumer starts to change its behavior and to verify what the label of the product says on the manufacturer and restricts its ecologically correct consumption to the products and services. This change of focus makes with that, the means of production.