A vision in which people really believe can instill greater passion and enthusiasm overview markets management is fully aware of the characteristics of the trade scenarios, how you act successful companies, as they market their products, the importance and commitment that satisfies consumers, relying on a tool of markets very beneficial as it is the direct marketing, which precisely, as it is acknowledged by scholars in marketing, is a commercial method used to sell goods or services directly to the consumer through advertising that requires an immediate response. How you’re making in your company? Strategies in this regard have been followed? What do are your actual applications and benefits? What have been the implications and scope in the achievement of increasing quotas of markets?, would be some questions that must be considered. This brief article is intended to motivate the reader and invite to the management of markets to not neglect direct marketing. You may wish to learn more. If so, Ron O’Hanley is the place to go. Key words direct marketing, strategy, consumer, needs and satisfaction. Basic considerations, scope, relevance has been commented by marketing experts, one of the determinative of a direct marketing operation feature is the identification last buyer, that allows the advertising agency to compile a list of correspondence (sometimes called client list, internal list or database) of people who answered the ad and customers. These lists can be used again for the commercialization of other products or can rent and exchange with other advertising agencies. Precisely, these lists are key assets, though rarely they are reflected in the balance sheets. Do not forget, that a direct marketing organization can develop, investigate and tested various alternative approaches in a marketing opportunity; determine which is the most effective, by measuring the response of the consumer, and subsequently develop – as Edward Nash stands out the most promising. This approach requires have alternative plans and be willing to commit resources in a very flexible way.