However all kinds of options and innovations for removing any restrictions or impositions in appropriate circumstances has much power so that an organization can grow, we must think as customers and not as Executive Directors in order to find and exploit the impositions to achieve increased fast and good benefits the value innovation: we have a situation of a conventional strategy and innovation of value, both differ in basic and complex dimensions of the strategy. The conventional strategy is based on the conditions that prevail in the environment such as impossible to change, let that competition establishes the parameters of their strategic thinking, strategic value innovation does not use the environment nor to their rivals of reference. The same search for common interests of customers. See the table below the differences of the two logical strategic: logical conventional logic of the acceptances of the sector rules and conditions value innovation are unalterable can modify customers sector conditions the increase of customers is based by a good segmentation and diversification of the company in the market focuses on the key aspects of customers in common, what are. Advantages and capabilities across enterprise must leverage the maximum its competitive advantages a company can not limartarse to what has, you must ask yourself, as we continue to grow? Strategic approach the aim is to win the competition competitors aren’t the point of reference, value must be created to win. This type of strategy based on innovation value, sets a growth planning, benefits in an economy of fixed exchange rates that allows to analyze the restructuring that is needed to change the paradigm and exit the structure that locks us and does not allow us to see where they go modern business. Growth through the acquisition of companies: many companies opted for the growth of this form, buy companies of different types of business and operated as a holding company competitive advantages that can get a company to opt for this type of strategy is based on the following:? Greater brainpower? Liquidity? Increase of assets? Higher customer acquisition and new segments that operate? Obtaining of new brands? Cost reduction but when one examines the cultural aspect is that it is the most transcendental to take into account.