advertising is present in our lives every day, it serves more conscious decisions to purchase a commodity. He is thought that advertising serves to sell things that one does not need, this is something wrong actually advertising function is reporting, it also helps us to compare the best option. With advertising we can inform and shape opinion about a service or product, not sell, which sells is the merchant from the front to the client or through the Internet. The theme of advertising cause much controversy and polemics, because anyone like sell him but all we like to buy, if it did not exist the advertising economy is stifled, we regresariamos to medieval times when there were few people and a market where everyone went. World population growth requires to use mass advertising to reach many people in just minutes. The problems of economic contraction as which is experiencing is caused by the economic debacle of the Americans and affects almost all countries of the world since economies are interrelated between itself and the Americans are the greatest consumers and exporters. This far from being a problem can become the great opportunity for creative entrepreneurs, as everyone left to advertise by the old paradigm of that nothing happens when you stop advertise, and partly true, since the consumer retains in his mind the advertising impacts. However shortly after it begins to forget, to focus their attention on goods which are still advertising.
When this happens the advertising takes more relevance, and the smartest way to turn the crisis into opportunity is precisely by making creative advertising to motivate the consumer with differentiating your goods with competition concepts. The world every day is smaller due to the media, added to this because we are more than 6,550 million people who have to inform you of products and services that require, and the advertising plays a preponderant role to achieve this. The theme of the internet is substantially changing the advertising concept because now campaigns work in reverse, where the advertiser pays only for the clicks that customer makes to enter his Web, but that is another issue which we then abundaremos.