This process of provoked change, in the behavior of the people in direction to an objective, calls learning and learning is the specialty of the Pedagogia and the Pedagogo' '. (GONALVES, 2009, p.03) What one concludes is that still although applicatory the technological advances of the information and its interactive ones in the social nets of the Companies, are of boundary line importance the didactic elaboration of projects and plans with the internal public of the Companies, who involves to all in social relations gifts in approach and cooperation extracting the positive points of the differences. She is necessary to observe that the marketing world contemporary, the Companies molds the merchandise and involves the products of images and particularitities that I call this ' ' fetichismo' ' that it fierce reaches the soul of the man producing a new necessity for not supplied it. The object as instrument of work of the man is linking with the world, that exceeds its actions producing its reflection, transforming the proper history of the man and the society. If relating to the object of construction of the man that becomes it transforming agent of the society where its research and search of ideas and solutions to the environment that the man favors, in its welfare through sources you renewed, also one takes advantage through reduction of costs and one better quality of price of market for the consumers adding other sponsors and an union of new ideas and new enterprising characteristic investments of sustainable form as the Company MR. Promocionais prospect (in annex) that it produces biodegradvel material in substitution of the plastic that takes years to putrefy itself for the nature. In the work market the Companies still are divided for abilities, that are those that produces and those that think, focando mentally ill productions for the capitalist economic system, limiting them in local vision and occulting knowledge of world, that if thinks about future generations, its descent, in the ambient joust, inclusive, igualitrio preservation, and politically correct transforming the producer into intelligence mechanics and not in productive intelligence. .