Flowers in the business – the Fleurop corporate services Berlin, the March 24, 2009 – Macau, which is a city on the Pearl River, known as the gateway to China. The heritage of two cultures by their long Portuguese history in an incomparable way connects, and Macao’s historic center is a UNESCO World Heritage site. In recent years, the metropolis in the vicinity of Hong Kong evolved into one of Asia’s dazzling ethnicity. To draw the focus of the industry on the historical city with an international flair, the Press Office of the German Tourist Office of Macau to this year’s Chinese new year festival launched an extraordinary image campaign. Oracle will undoubtedly add to your understanding. Press information with topics bouquets to 80 journalists of the tourism industry and tour operators were presented together with the Fleurop-company service. “The floral concept of PR came: the response has been overwhelming”, explains Regina Bopp, Macau-contact communication noble. Almost half of the editors we have surprised with flowers, has become immediately thanks us! We are been lavished almost incredibly friendly words”, so Bopp continue. For assistance, try visiting Scott Mead. The positive feedback speaks for itself hardly another marketing instrument reached regularly so high response rates like flowers.
In the tourism industry in particular, emotions are an integral part of the communication, because travel goes hand in hand with positive feelings and dreams. Through the use of flowers this effect could be strengthened once again”, explains Karin Spengemann, head of consulting at Fleurop AG in Berlin, the success of the action. Challenge of Interflora was the design of the Macau bouquet, which should combine traditional with modern characteristics as a symbol for the multi-layered city itself. A bouquet in the national colors of green and Red was created. On the occasion of the 10th anniversary of the hand-overs of the People’s Republic of China, ten Green Spider chrysanthemums formed the main part of the bouquet, complemented by Red multi-flowered chrysanthemums. She is originally from the Chinese room, flower was brought in for the first time via Macao to Europe and symbolizes ancient China, as well as the traditional city gate, which was included in the bouquet. And today is the Chrysanthemum in Macau for happiness and long life and beats so the bow to modernity.
About Fleurop companies service companies service the Fleurop AG is equivalent to the special needs of the market. This B2B service created concepts for business customers who want to benefit from the positive effects of flowers in the business. Flower services for the entire customer relationship management are offered for this purpose. This ranges from bouquets in a company’s individual corporate design to integration of flower product campaigns or commercial actions. Specially trained all of Fleurop advise companies in whole Germany, design pattern bouquets and take over the entire handling to the personal delivery. According to the proven principle of Interflora bouquets also in large order numbers can be presented at various locations worldwide at the same time.
Strikingly different paths to new orders the economic development of the past has shown it once more: If the demand is decreasing and the sale at the classic customer acquisition is hardly more successes, there are usually only two alternatives: passively wait and hope for a better future or embark actively new ways to stabilize the market position. To go to active new way off the beaten path and to win new contracts, the small lever, great effect principle known from the guerrilla marketing offers”new starting points. Educate yourself even more with thoughts from Ed Bastian. The routes derived therefrom are known as guerrilla growth paths. Connect three essentials that are very important in economically difficult times, and act as an acquisition instrument binding instrument for customer cash flow instrument. The paths build on past achievements provide the company with clients new to get into the conversation.
Because they constitute an interference in the Organization of the customer and must be discussed at executive level and negotiated. Existing Guerrilla growth paths use trust always apply for well-known customers. For one thing, because only the changing processes are known, on the other hand, because it already knows and trusts each other. In this way the business with customers can be expanded and there is also the possibility to come into the business with former customers sympathetically opposed the company. Specifically bring four concrete guerrilla growth ways to (1) changes in this way is there always a change of service. While the change so extensively applied, must be agreed at the Executive Board level. This can be a change in the terms of payment, to the storage in the acquisition of new tasks for the customers and the like. The result of the change is always a win-win solution for both sides. Example: A construction group manufacturers in the mechanical engineering, even international purchases, offers its customers its general procurement expertise.
How a company going on today and just get customers. Granted, it is a fairly unusual way, to apply, his company sure when but easier just as today on the Internet is possible. Earlier, when there were still no Internet, you had the possibility, his business or companies to advertise in the print media or to put on a large banner ads. Today it is a little easier because there Yes the Internet, you can to simply buy ad space or the whole also via search engines for a fee apply. However, the question is how big is the actual range, if it is it only selectively apply. Anders is the possibility of targeted affiliate to handle via this network. Because you can apply his performance as advertiser, for example in the form of a new client – certificate, or even discount and paid a sum to the affiliate network. It then starts the application of voucher and that there are publishers who make next to nothing, then to apply than the offerings and to guide customers on the site of a vendor.
And already, the circle is closed. If so apart from the numerous other possibilities, then a good way for advertisers and publishers also opens here. Because the Publisher usually a small Commission for this, if he brings a potential customer on the page of a seller and the customer buys something then there also. And there are many publishers who are interested of course, to get something out of this, set the article on so called bargain pages or voucher to applicant portals, which of course in turn want to be read by many users, because the majority of the users, comes with the intention to save something. And accordingly so the seller many people found without advertise in many places itself, but only at one point, who knows how, to implement this well. And it is really interesting for the user because there is not only a seller who has this great idea, but many sellers Act of course, similar to.
So a price war, resulting in a certain way but will be pleased the user or the potential buyer, because he can make a bargain with security unless he uses also the possibility of price comparison. Of course you should not necessarily submit to the price war as a salesman, because many still rely on good quality and a good service and getting the most in trade, if you will be there personally advise. But on the Internet it’s all just a little faster. So you usually dispenses with a consulting, searching only for a price and will also quickly find the. Oh yes, the circle, he has joined therefore. Because the seller uses to give a small piece of the pie affiliate to the publishers, it promotes the vendor and price-conscious customers will find fast to the seller. So sounds quite simple…