These are the most basic aspects to perform a basic business plan. 1. The concept of business, rather than the product itself. Doesn’t matter so much what you sell, what is important is to define the business concept let me explain with an example. Most people think that McDonald s is a business of hamburgers, others believe that business is to draw the attention of children with the cajita feliz and sell hamburgers to stop them, this is just part of the concept. The true concept of McDonald business is real estate is the company that has more commercial properties in the world, its approach is to buy land with little commercial value, they put a McDonald s, in a few years the property raises its value and sell the rest of the field with added value. Franchise dealers pay the greater part of the construction and equipment, also end up paying rent for the accommodation more royalties from the franchise.
Everything is owned by McDonald s, the point here is the rent of the premises and sale of inputs. The same goes for Burger King, Estartbook and other franchises, notes like it is more important the concept of business that the product to be marketed. 2. The market investigation. Depending on the magnitude of the business will be the research carried out to know the market you intend to venture. The time and money that is intended for this purpose, shall be in the same proportion of the magnitude of the same. The better know the behavior of the market more armored you’re against problems and failures, as well as prevent and solve any contingency. 3.
The economic investment. Each type of business determines the amount to invest, however it is common to fall into the error of starting business with the wrong budget, either more or less. Concepts to invest are; the building and machinery, raw material, salaries, marketing and advertising, just to mention the most commonly used. Remember that a good idea than a large budget will always be more important to in fact good ideas reduce the amount to invest and increase the possibilities to succeed. In times of recession many entrepreneurs overlook business plan driven by despair that gives them economic problems and end up digging their own grave commercial. All the time invested in planning a business, it will be saving money and time, in addition to ensure best results.