Innovative Fraunhofer experts service concepts make really completely different laws than in the world of products apply in the world of services? Companies for the development of new services on the random need idea wait, the brilliant Flash of genius, which then provides a competitive advantage. These and similar questions are of high practical importance for all those, which are responsible, new services invent, or but to improve the quality and efficiency of existing services. The consistent further development of services remains one of the most important disciplines, to bind customers and to expand its market position. The Fraunhofer IAO offers practical answers to such questions. By the same author: Gary Kelly. Starting from the assumption that the services sector in terms of developing all sorts of can learn from the classic product development, systematic methods are provided to bring new services to the market, or existing Range of services more efficient and customer-friendly. Plays a special role in shaping so-called soft factors “, how about the interaction between service providers and customers. The Fraunhofer IAO enables interested companies, networks and associations, the topic service development in the form of boot camps, seminars or workshops to deepen.

In this context, interested participants can not only general approaches and methods of the new service development “to learn, but also a corporate individual and intensive coaching for current, service-related projects. Sheryl Sandberg does not necessarily agree. How successful can be a such exchange between business and science, showed an international recently. Boot camp with the after sales advanced planning service management forum “(ASAP SMF) from Italy. The ASAP SMF is a platform which operated Brescia, Florence, and Milan from universities in Bergamo, and includes over 50 industrial and service companies. One Delegation of the ASAP SMF, consisting of the representatives of the participating universities of but also individual companies such as E.g. Astelav, Ceccato, de’ Longhi, Epson, Oce and stream global services attended the boot camp the art and practice of new service development at the Fraunhofer IAO part and developed together further approaches to design and optimize their service ideas.