Business Strategy at

A level Business Strategy is an integrated and coordinated set of commitments and actions designed to deliver value to customers and gain competitive advantage by harnessing the skills in specific product markets. Strategic competitiveness increases when a company can develop and exploit new skills, faster than that with which competitors can imitate the competitive advantages that result from their abilities. The basis for the business-level strategy to be successful are the customers, so companies analyze three important aspects: Who, What and How. Knowing these features enable the company determines customer groups who will serve those needs exist and which seeks to satisfy customers, and the skills they have and you can use to meet the needs of customers.